know who you are. I remember you because I interact with you.
And since I know more about you than my competitors, I can
do something for you that my competitors can’t do”
Today companies are challenged to win share
of customer rather than market share and to determine success
based on retention and customer equity. Companies learn how
to measure each customer’s profitability to their products.
Trend shows that more companies bring products to customers,
not just customers to products.
To win the customer’s heart companies
must add values to their products and they must have a good
understanding of the customer. It is less costly to do more
business with existing customer than to start with someone
new. By having a loyal customer, companies also create his/her
barrier to exit.
As a Customer Relationship Management (CRM)
service provider, COMMENT will help you to identify your customers
through any channel and interactions over time. We believe
that Identifying, Differentiating, Interacting and Customizing
(IDIC) principle works best to learn about customers.